Using ads to promote the products or company has become compulsory to use if the companies want it to be successful, telling the audience about the product, like the good aspect of it and how it can help them in their life. That is what companies did, and they tried to do it with, cricket where they got cricketers to promote their ads. They marketed their products knowing that cricket has so many viewers ofoll kinds of ages watching it, and that is what we are going talk about as the top 10 iconic cricket advertisements.
1. Zoo Zoos
Vodafone sponsored IPL 2009 and started promoting their company; they started using Zoo zoos it was created by Rajive Rao, it is a kind of small white egg–headed creatures it was given as man of the match during the IPL 2009, and became very hit through the audience, they made 30 mini stories about them and it became very hit. It became very iconic among the fans.
2. Nothing Official About It
Used in the 1996 World Cup when they lost the rights to host the World Cup, which was hosted by India, Sri Lanka, and Pakistan to their rivals Coca-Cola, there was a high craze for soft drink ass India allowed MNCs to come to India, and sell their product, Pepsi wanted to use this, but could not get it, and that’s when the idea went by the head of marketing at that time Anuja Chauhan Alva and this ad instantly became a hit.
3. Boost Is The Secret Of My Energy
Boost is the secret of my energy; this tagline has been used by Boost to promote their company by three generations of Indian cricketers; which was started by Kapil Dev in 1985, Sachin Tendulkar took it from him in 1991, and he went on to promote this tagline for two decades before Virat Kohli took it and is the current brand ambassador for them, Boost also had Virendra Sehwag and M.S. Dhoni, this ad is iconic for its tagline going from generations to generations.
4. Mauka Mauka
Mauka Mauka by Star Sports is the most iconic ad in this list; this ad was created by Star Sports to promote their broadcast of the 2015 ODI World Cup, this was made for India and Pakistan match, but due to its response, they made it for every Indian game in the world cup.
5. Bleed Blue
Bleed Blue Pledge by Nike when they became the kit sponsor of the Indian National team; it started after the 2011 world cup win; the main point of this was to show that cricket is not just a sport but a religion in this country where players give their sweat and blood. This ad featured players like Zaheer Khan, Virat Kohli, S Sreesanth, Sachin Tendulkar, M S Dhoni, Yuvraj Singh, and Gautam Gambhir.
6. Game Banayega Name
Game Banayega Name by star sports to promote their broadcast of IPL 2019; it was the best ad of the 2019 IPL; the ad display that anyone could play cricket, whether it is a gully cricketer or an international cricketer, countless cricketers can rise from the streets to play the IPL.
7. Cred
Cred is a frenetic company that became a sponsor of IPL in 2022, that is when they started creating ads which were mostly targeting kids from the 90s, which is why they got actors like Karishma Kapoor to get those authentic feelings of the 90s and they got cricketers like Javagal Srinath, Maninder Singh, Saba Karim, and Venkatesh Prasad.
8. Won’tgiveitback
Won’tgiveitback was the campaign started by Star Sports to promote their broadcast; this was done before the start of the 2015 World Cup to show that India will try their best not to give the world cup back and retain it; star sports launched two channels and had the broadcast in six languages for the first time and just to promote it they launched this campaign.
9. Yeh Dil Maange More
Yeh Dil Maange More was a campaign by Pepsi in the 2003 World Cup; in the ad, Shane Warne and Carl Hooper could not get the wickets of Sachin during the matches, so they planned to kidnap him, to avoid him. This quote became incredibly famous as it was used by the major Vikram Batra during the 1999 Kargil war, it was very patriotic, and using this was an innovative idea and instantly became a hit.
10. Dream 11
Dream 11 had the best ad in the IPL 2023, where they got together the characters of one of the best movies in Bollywood, 3 Idiots, and got cricketers to collab with them, it turned out to be an innovative idea, and the audience loved the idea of getting two of the biggest things in India- Bollywood and Cricket. It had stars like Aamir Khan, R. Madavan, Hardik Pandya, Krunal Pandya, Rohit Sharma, and many more.
